MAGIC LEAP LOGO ANIMATION
2017-2018
THE DESIGN FOR MAGIC LEAP’S ANIMATED LOGO. THIS IS THE FIRST VISUAL ON THE MAGIC LEAP ONE. IT ALSO BRANDS MAGIC LEAP’S PROMOTIONAL VIDEOS AND WEB-BASED CONTENT.
BUILT FROM LIGHT
The world of Magic Leap is built from light. This can be seen through the physics of our device, but also the effects in our creations. The leaper represents this lightsource and as he appears, our content and environments are illuminated.
DESIGN ITERATION
Through iterative storyboards, visuals mockups and on-device prototypes, we narrowed the art direction to evoke a volumetric, yet ephemeral form of light. These forms swirl and coalesce as the leaper and text come into focus.
