Greg Tran Design
Greg Tran Design
User Experience | Motion | Architecture
 

SPOTLIGHT

AND STARTUP

 
SpotlightBannerJpg.jpg

 

 SPOTLIGHT

2016-2017

 

SPOTLIGHT IS THE FIRST INTERACTIVE EXPERIENCE WHEN USERS TURN ON THEIR DEVICE. DESIGNED AS A VIBRANT, EVER-CHANGING PLATFORM, THESE SCENES CAN REACT TO CONTEXT, ENVIRONMENTS AND USERS THEMSELVES. THEY ALLOW FOR USER LOGIN AND STARTUP PROCESSES, WHILE FEATURING THE BEST NEW CONTENT MIXED REALITY HAS TO OFFER.

 
 
 
 
TimelineVertical.jpg
 
 

STARTUP SEQUENCE

Startup brings all the core hardware and software services online and defines the experience that welcomes customers back to our device. We aspire to front-load our processes so they complete before the user even puts the device on. By sequencing the steps strategically and providing relevant user cues through LED feedback, audio and display, we create an efficient, clear and inspiring flow.

 
 
 
LEDPowerpack_startup.gif
 
 


A DESIGN FRAMEWORK

The Spotlight framework immerses the user and transforms their environment as soon as the device is on. Digital worlds spill into their space, react to their surroundings and change based on the seasons and time of day. The unifying portal connects worlds and acts a beacon for logging in and spawning the Launcher.

 
SpotlightCreate_SM2_gradient.jpg
 
SpotlightSaraceno_sm_gradient.jpg
 


CONTEXTUAL
TO SPACE

By creating a system that is contextually adaptive to space, these scenes can have infinite permutations. This adds to the excitement and ever-renewing quality of the Landscape. It emphasizes Mixed Reality as a contextual and revolutionary medium.

Artist Pictured: Thomás Saraceno

 
 
 


ENGAGE ARTISTS

By sourcing artists and creators, Spotlight can become a showcase for innovation in Mixed Reality and provide an awe-inspiring front door to our device. With curated partnerships it extends the Magic Leap brand as a champion for artists, musicians and designers.

Artists Pictured: Henrique Oliveira, Adrien M & Claire B, Zach Lieberman, Esther Stocker, Zeitguised

 
SpotlightArtists_sm2_gradient.jpg
 
 
 
SpotlightPin.jpg

AUTHENTICATE USERS

The last step in the Startup process is authenticating our users. We have designed the framework to be modular so it can provide a consistent and reliable login experience no matter what the scene. Login can occur through numeric passcode or eye recognition when enabled.

 
 
 

INITIAL SCENE

FLOATING ISLANDS

AnimalSketches_Gradient.jpg
f.gif

CONCEPT IMAGERY

The initial scene is designed to fit Magic Leap’s aesthetic and provide the infrastructure. This image became the inspiration for that first scene. The sequence above shows the creation of these types of concept images.

 

TRANSLATION TO 3D

When we translate visual concepts into 3d, we outline technical constraints and dive deep in the creative details. I sourced and directed The Mill as we refined the styles and moved towards production.

 
 
Startup Wires.jpg

WIREFRAME FLOWS

In parallel to the art efforts, the OS team creates user flows and specifications for our engineers. The constraints shape our designs and the designs push constraints.

 
Startup Redlines-02.png

GUI SPECIFICATIONS

Layouts are also specified and interactive elements reference our toolkit. With the initial designs on device, we iterate through details and animations.

 
 

CREDIT


ROLE: Project Director, Principal Designer, Original Concept

INTERNAL TEAM: Pazmino, Cano, Hamilton, Yang, DeDonato, Stutts, Nathan, Couture, Zhang
AGENCY: The Mill

 

 


RELATED PROJECTS


MAGICLEAP OS

BRAND ANIMATION

LAUNCHER

INFOGRAPHICS

LANDSCAPE

MEDIATING MEDIUMS