INFOGRAPHICS
2012
WHAT STORY WILL YOU SEE?
NBA FANS CAN ANALYZE THE ACTION AND SHARE THEIR INSIGHTS. I SHOT, CAST, EDITED AND DIRECTED A PROMOTIONAL VISION TO CAPTURE THE ESSENCE AND AESTHETIC OF A NEW EXPERIENCE FROM SAMSUNG SPORTS.
BEYOND IMPRESSIONS
With custom comparisons and stunning graphical analysis, performances can take on deeper meanings. The video reveals these latent visualizations from the coarse data and contexts that surround the sport of basketball.
THE SOCIAL PULSE
Social Infographics are automatically generated around pre-defined topics and games. These can be custom created for trends in fantasy sports and re-shared for social media.
SAMSUNG SPORTS
The Vision, titled ‘Mercury,’ formed part of a connected ecosystem of sports experiences between TV, Tablet and Phone. The infographics tease the actual content intended for the app.
PROMOTIONAL VIDEO
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STILLS
